Dupa ce in anii 90 am fost invadati de minimalism, moda si-a luat o lunga pauza pana sa reia aceasta tendinta. Iata-ne in 2010, an in care designerii au redefinit noul purism. In frunte cu Phoebe Philo(noul designer Celine), Alber Elbaz(Lanvin), Stella McCartney, Francisco Costa (Calvin Klein), sau Raf Simons(Jil Sander), toti au creat la unison piese puternice, dar minimale.