ELLE celebrează în luna decembrie 27 de ani de existență în România, dar și o nouă ediție ELLE Style Awards, evenimentul care recompensează performanțele colaboratorilor noștri din industriile fashion & adiacente. Fă cunoștință cu nominalizații noștri și nu uita să-i votezi.
& Other Stories si-a prezentat cea mai noua campanie de publicitate ce are drept protagonisti modele transgender, acest lucru fiind o premiera pentru industria de moda.
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Brand-ul suedez & Other Stories a dezvaluit o campanie de promovare pentru o colectie capsula, ce are drept protagonisti 2 modele transgender, Hari Nef, primul model transgender care a semnat un contract cu agentia IMG Models si Valentijn De Hingh.
De fapt, intreaga campanie a fost realizata de o echipa de persoane transgender, Amos Mac fiind responsabil de fotografie, Love Bailey pentru styling, iar Nina Poon de hair si make-up.
Sara Hilden Bengtsson, Directorul de Creatie & Other Stories, a declarat ca discutia intensa din ultima vreme ce vizeaza comunitatea transgender si problemele intimpinate de aceasta au indemnat & Other Stories sa realizeze o campanie care sa aduca in vizorul publicului modele transgender.
„Participarea modelelor transgender in campania & Other Stories nu este un alt trend, ce va disparea peste cateva sezoane, ci o miscare mult mai importanta,” a marturisit Valentijn De Hingh.
Colectia capsula va ajunge in magazinele & Other Stories in 20 august.
Foto: Instagram
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