ELLE celebrează în luna decembrie 27 de ani de existență în România, dar și o nouă ediție ELLE Style Awards, evenimentul care recompensează performanțele colaboratorilor noștri din industriile fashion & adiacente. Fă cunoștință cu nominalizații noștri și nu uita să-i votezi.
Desi norocul nu i-a suras la decernarea premiilor British Fashion Awards, Emma Hill, designerul din spatele brand-ului Mulberry cu siguranta stie sa creeze genti mult ravnite.
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Ceea ce este interesant, e faptul ca in aceasta perioada in care designerii nu stiu ce gaselnite sa mai inventeze pentru a nu da faliment, sau pentru a nu iesi in pierdere, luxosul brand se bucura de o crestere a vanzarilor in UK cu 39% in ultimile 6 luni.
Bineinteles ca 90% din vanzari tin de popularitatea pe care brand-ul la capatat in momentul in care fashion icon-uri precum Kate Moss si Alexa Chung au aparut purtand faimoasele genti. Ca sa nu mai vorbim de faptul ca cea din urma va avea o geanta ce ii va purta numele: „The Alexa” si care va fi lansata anul viitor cand se asteapta sa aiba un mega succes.
Ina Borcea
Foto: Hepta
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