ELLE celebrează în luna decembrie 27 de ani de existență în România, dar și o nouă ediție ELLE Style Awards, evenimentul care recompensează performanțele colaboratorilor noștri din industriile fashion & adiacente. Fă cunoștință cu nominalizații noștri și nu uita să-i votezi.
Un parc de skating sau covorul rosu? Pantofi sport sau cu toc? Un zambet seducator sau o expresie amuzanta? Acestea sunt cu siguranta niste decizii foarte greu de luat si tocmai de aceea Tag Heuer a hotarat sa le aiba pe toate, optand pentru Cara Delevigne - cea mai controversata “IT girl” a momentului – in alegerea noului reprezentant feminin al brand-ului.
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Modelul britanic nu numai ca este prezenta peste tot in media in ultima vreme, dar este deschisa pentru orice propunere si exprima libertate prin tot ceea ce face.
Tag Heuer a gazduit petrecerea de bun venit a modelului, Welcome to the Tag Heuer Family', la Salle Melpomene, cea mai frumoasa sala a Scolii Nationale de Arta din Franta, Ecole des Beaux Arts de Paris. Spatiul a intrunit stilul solemn al covorului rosu si neasteptata nota de salbaticie.
Cara si-a aratat latura neastamparata si masculina in timp ce a defilat pe catwalk cu un leu. Da, un leu, exact ca emblema pe care care o are tatuata pe degetul aratator, cu o coama uimitoare. Cei prezenti (150 de jurnalisti si VIP-uri) au fost placut impresionati de aceasta aparitie.
Cine s-ar fi putut gandi la un asemenea numar de senzatie? TAG Heuer, bineinteles. Si cine ar fi avut curajul sa accepte o asemenea provocare? Rapunsul este, desigur, Cara Delevigne.
Jean-Claude Biver, CEO al Tag Heuer si presedintele companiei de LVMH Watches Worldwide, a intampinat-o pe Cara oferindu-i in dar un ceas din ceramica neagra, marca Tag Heuer, accesorizat cu diamante stralucitoare – o combinatie perfecta pentru stilul ei unic rocknroll glamour. Sunt foarte incantat sa o primesc pe Cara in familia Tag Heuer', spune Mr. Biver.
Familia Tag Heuer nu este decat o idee, este o comunitate, cu un spirit de echipa puternic. Avem nevoie de cineva controversat si distrugator', dar, in acelasi timp, elegant precum Cara pentru a ne deschide mintile si a intelege indrazneala generatiei tinere de astazi.'
Foto: Tag Heuer
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