ELLE celebrează în luna decembrie 27 de ani de existență în România, dar și o nouă ediție ELLE Style Awards, evenimentul care recompensează performanțele colaboratorilor noștri din industriile fashion & adiacente. Fă cunoștință cu nominalizații noștri și nu uita să-i votezi.
Dupa un an de reprezentare cu succes a brandului Lee Cooper pe piata locala, Smiley a cedat rolul de brand ambassador tinerei soliste Brighi, primul artist din Romania care a colaborat cu rapperul american Snoop Dogg pentru piesa "Play me like a violin".
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Stilul sau natural si fresh, pasiunea pentru denim casual, talentul, determinarea si exuberanta Brigittei Balogh sunt doar cateva dintre calitatile care au convins managementul Lee Cooper Romania ca este cea mai potrivita personalitate feminina a momentului pentru a reprezenta brandul in randul publicului.
Am ales-o pe Brighi ca imagine pentru urmatoarele sezoane pentru ca este un personaj reprezentativ pentru brandul Lee Cooper. Hainele ii vin ca turnate si personalitatea lui Brighi este in acord cu valorile Lee Cooper. Noi suntem extrem de incantati de campania realizata cu Brighi si speram ca si clientii Lee Cooper sa fie inspirati de noua colaborare si de noua colectie.', a declarat Andreea Maglan –Marketing Manager Lee Cooper Romania.
Brighi a inceput sa cante la doar 9 ani, participand la festivaluri nationale si internationale care i-au adus o multime de premii iar din 2011 s-a alaturat echipei HaHaHa Production.
Lee Cooper este cea mai veche companie producatoare de jeans din Europa si una dintre cele mai importante din lume, datorita combinatiei intre experiment, calitate si linia clasica. Compania a fost fondata in East End Londra, in 1908, ceea ce face din Lee Cooper, primul brand autentic de jeans din Europa.
Lee Cooper poate fi gasit in peste 80 de tari din intreaga lume iar in Romania este prezent in 11 orase, cu 21 de magazine.
Prin design, materialele folosite si calitatea executiei, Lee Cooper a ramas fidel sloganului sau: Devoted to denim, dedicated to style!
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