ELLE celebrează în luna decembrie 27 de ani de existență în România, dar și o nouă ediție ELLE Style Awards, evenimentul care recompensează performanțele colaboratorilor noștri din industriile fashion & adiacente. Fă cunoștință cu nominalizații noștri și nu uita să-i votezi.
Design-ul provocator este urmatorul pas in cautarea feminitatii absolute a brand-ului. Creatorii Baileys, Original Irish Cream, primul lichior crema din lume, o combinatie irezistibila de crema de lapte proaspat, bauturi spirtoase fine, cel mai rafinat whiskey irlandez si o reteta proprie de arome de ciocolata, anunta lansarea pe piata din Romania a noului design provocator al sticlei, ce evoca stilul modern si feminin al brandului.
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Noua sticla este mai inalta, cu un profil mai elegant si o postura mai atragatoare. Restilizarea sticlei reflecta statutul de brand premium, sofisticat, un nou etalon contemporan.
Noul design este o veritabila lectie de stil si eleganta, care trezeste simbolistica puternica si dramatica a brandului – „Dublu B' – accentuandu-i proeminenta si unicitatea. Prin frumusetea, eleganta si supletea sa, noua infatisare pune cu adevarat in valoare feminitatea brandului. Noua sticla, subtire si inalta, isi gaseste locul perfect pe usa frigiderului, fiind mult mai adaptata stalului de viata al femeilor moderne.
Redesenarea sticlei de Baileys face parte din campania globala „Cream with Spirit', care urmareste sa aduca in lumina reflectorului spiritul feminitatii moderne.
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