ELLE începe un nou an în forță! Kelly Rutherford este protagonista unui editorial de modă în exclusivitate și a unui interviu despre stil și modă; în plus, află cum a fost la ELLE Style Awards 2024 și citește câteva lecții prețioase de istorie de la Iulia Navalnaia, cercetătoarea Cristina A. Bejan și artistul Adrian Ghenie.
Gucci lanseaza o colectie de meme-uri, alegand un mod inedit pentru a-si promova noile ceasuri, incercand in acest fel sa se apropie de tanara generatie.
Daca te intrebai ce se intampla cu Instagram-ul celor de la Gucci, afla ca brandul a decis sa isi promoveze noua campanie intr-un mod mai special. In dorinta de a se apropia mai mult de publicul tanar, pasionat de social media, Gucci lanseaza o colectie de meme-uri create in jurul noilor ceasuri.
Campania este insotita de hashtag-ul #TFWGucci si, pentru crearea acestor imagini, s-a colaborat cu mai multi artisti, fiecare postare fiind insotita de numele acestora.
Nu este prima data cand un brand foloseste meme-uri sau orice alta forma de comunicare intalnita in social media, Alexander Wang atragand atentia, tot pe Instagram, asupra unor concepte copiate din show-urile sale. Totodata, Dolce&Gabbana a ales pentru prezentarea de anul acesta ca in locul modelelor obisnuite sa defileze pe catwalk influencerii si bloggeri.
Foto: Instagram
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