ELLE începe un nou an în forță! Kelly Rutherford este protagonista unui editorial de modă în exclusivitate și a unui interviu despre stil și modă; în plus, află cum a fost la ELLE Style Awards 2024 și citește câteva lecții prețioase de istorie de la Iulia Navalnaia, cercetătoarea Cristina A. Bejan și artistul Adrian Ghenie.
Athleisure nu este un trend nou, ci este o tendinta deja bine cunoscuta si exersata. Dar ce este, mai exact? Si cum a reusit sa reziste atat de multi ani in lumea fashionistelor?
Astazi decodam trendul athleisure: in primul rand, ce inseamna?
Athleisure inseamna imbracamintea creata special pentru a fi purtata in sala de fitness (pantaloni de jogging, hanorac, bustiera sau tricou sport) dar care este purtata, in schimb, pe strada si in momente casual, precum mersul la cumparaturi sau la cafea.
La sfarsitul anului trecut, americanii au cheltuit peste 1 milion de dolari pe imbracaminte sport. Foarte mult, daca stai sa te gandesti, insa aceasta suma justifica exact acest trend – athleisure.
Dar de ce este athleisure mai mult decat un trend? Ei bine, pentru ca acesta a prins atat de bine la public (mai ales la fashioniste) incat a rezistat si inca rezista de multi ani in topul tendintelor si al esteticilor adoptate de modele, actrite, cantarete etc. Daca ar fi fost doar un simplu trend, durata de „viata' nu ar fi fost mai mult de o jumatate de an.
Athleisure este un cuvant compus, din „athletic' (atletic) si „leisure' (placere) – pe scurt, inseamna imbracaminte sport purtata de placere, nu numai in ocaziile care o cer, precum mersul la sala sau la alergat.
In continuare, iti exemplificam in imagini estetica trendului athleisure – poti observa cateva tinute athleisure la una dintre cele mai infocate promotoare ale acestui trend, Gigi Hadid.
Foto: Instagram, Hepta
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